The Origins Of The Highly Sought-After Lavazza Coffee
From humble beginnings Lavazza coffee is without a doubt one of Italy’s favourites and this has expanded to the wider world too.
In every supermarket you can see the familiar black on silver container with the word Lavazza making its mark.
Have you ever wondered where Lavazza coffee all began though? In this month’s blog Coffee Click has decided to explore Lavazza’s journey originating from a small grocery store to becoming a widely known brand within the coffee industry.
Where Does Lavazza Coffee Originate?
1895, Turin – Italy. Luigi Lavazza, an innovative business man, decides to acquire a small grocery store in Via San Tommaso.
The attraction and pull towards the original Lavazza coffee house was something unique offered by Luigi. Mr Lavazza took on board what his clients wanted to taste. He recreated flavours and aromas based on requests.
Lavazza was an expert blender. He combined different coffee blends together, creating homemade coffee that became highly sought-after.
The small grocery store expanded in 1927 to what today is known as Luigi Lavazza S.p.A, run by Luigi Lavazza and his immediate family. When Luigi retired in 1936, his life’s work was handed down to his children.
Lavazza Coffee Today
Today the Lavazza company is owned by the fourth generation of the Lavazza family. It is headquartered in Turin and operates in over 90 different locations around the world including the United States, Mexico, Brazil and Uganda.
The small grocery store location where it all started is still a Lavazza run establishment. Latest figures from Lavazza’s 2017 Annual Report show how the coffee giant exceeded their amount of revenue for all years prior by making over €2bn in income.
The largest market for Lavazza coffee purchases is Italy of course, its origin, followed by France. At the company’s core is quality and building on the quality of coffee that consumers drink. Their ethos combined with continuous experimentation of different coffee blends is a factor in Lavazza as a brand being a key player in the coffee industry.
Lavazza Coffee Online
At CoffeeClick we keep up with the latest trends and innovations within the coffee market. We only source from the top coffee brands out there. Due to the sheer quality and volume of premium coffee Lavazza provides it’s a no brainer we would opt to sell their products.
When you shop with CoffeeClick you are spoilt for choice. We offer only the highest quality coffee beans and everything in between which are inclusive to the Lavazza coffee brand.
In fact, we currently have a special offer on our Lavazza Coffee Beans Variety Box made up of the most popular Lavazza coffee beans on the market.
If you are uncertain about the type of flavour you want our knowledgeable team are always at hand to match you with the best fit for your taste buds. Call us today on 01 911 9911 or email customerservice@coffeeclick.ie for your selection of Lavazza coffee today.
From humble beginnings Lavazza coffee is without a doubt one of Italy’s favourites and this has expanded to the wider world too.
